Able to meet deadlines in a single bound!

With primarily healthcare-related (patient-focused and B2B) experience, Matt has lead sprawling writing and communication efforts across several industries and for many leading organizations. In-house corporate, fast-paced startups, hard-hitting agencies, and ground-breaking pharma/medical
tech—there’s a little bit of everything in this body of work.

AI is a friend to this writer, and his continued research into emerging technologies ensures he develops in tandem with the tools that continue to alter the craft.

  • Copy Supervisor, 2023 – Present

    • Coordinate with partnering organizations to launch recruitment campaigns for implementing the Lore Health app among various populations.

    • Oversee creative direction and copywriting for marketing and recruitment campaigns, branded partner communications, and partner sales decks.

    • Design and execute on user journeys and experiences from recruitment and conversion to completed end-to-end user success stories.

  • Senior Copywriter, 2022 – 2023

    • Led copywriting for social posts, emails, blogs, landing pages, web content, direct mail, print ads, sell sheets, brochures, presentations, and any marketing challenges that arose.

    • Worked with clients like Medtronic, Solta, Coloplast, and a variety of retail clients who create and sell products that transform lives.

    • Determined and accounted for client objectives, audience motivations, and overall project strategy.

    • Headed agency-wide AI diligence committee, responsible for researching possible AI solutions and designing a pilot to test AI writing software.

  • Copywriter 2022

    • Developed campaign strategies and materials that resonated with agency clients, patients, and medical professionals.

    • Maintained engagement with clients’ clinical trials through strong call-to-action copy for potential study participants.

    • Worked with art director and creative director to concept and develop multifaceted campaigns involving a wide range of outreach and collateral materials.

    • Critically reviewed materials to ensure they produced results in promoting global clinical trials to patients and physicians.

    • Fielded requests for and contributed to company-wide proofreading efforts.

  • Writer & Editor 2018 – 2022

    • Supported researchers in conducting clinical trials and initiatives to identify and ameliorate pain points in patient experience and delivery of care.

    • Worked with designers and writers to create communicative pieces including emails, direct mail, call scripts, educational videos, advertisements, even a musical jingle.

    • Led content creation and email marketing for My COVID-19 Plan, an in-home testing and COVID-19 treatment initiative offered to UnitedHealthcare Medicare Advantage members.

    • Coordinated email marketing, reporting, and recruitment efforts for Johnson & Johnson’s COVID-19 vaccine clinical trial and Eli Lilly’s monoclonal antibody therapy clinical trial.

    • Collaborated with partnering organizations and health systems including Johnson & Johnson, Dexcom, Fitbit, UCHealth, Southwest Medical, and Helix.

  • 2016 – 2018

    • Coordinated writing, marketing, research, and creative projects for clientele while determining project scope, direction, and guidelines.

    • Oversaw content creation in compliance with project and client goals, as well as created promotions to grow client base.

    • Collaborated with clients such as NCAA.com, Rite-Hite, SentiSum, NEWaukee, Matthiesen, Wickert & Lehrer, S.C., and Fiddleheads Coffee